The “guiltiest” cover was made using one of the illusion techniques. When focusing on the text in the center of the cover and changing the distance between the person and the ad, the pointing hand image on the cover spins across creating the movement illusion.
To advertise the party we used outdoor stands in the busiest streets of the city. Moving and passing by people were able to try the illusion effect which made them to stop by and read the information about the party. This ad attracted more attention than usual.
FOCUS on the text in the centre and move your head backwards and forwards to feel guilt.
